BT - Cisco - Meraki - Project Noodle
Our brief was to create a short film for senior staff at BT, to promote a new way of thinking and potential new direction within the company. Driven by Cisco Meraki, the main challenges being the enormous amount of information to digest and condense into a 3-min film, as well as the lack of available time for pre and post production and of the high level audience that this was intended for.
Combining relatable scenarios with on-screen graphics, we drove the message through a humorous device in the voiceover, having each character take on the role of who they were being narrated by. We reinforced the concepts with literal (neon) lightbulb moments, intentionally jarring to force the viewer to stop and take in whats being said.
Shot during CV-19, with all government and industry protocols strictly adhered to.
Flat-packed Noodles
When our client began affectionately referring to this shoot as ‘Project Noodle’, taken from our line in the script, we knew that we had to give them a small memento to always remember this project and to thank them for trusting us in creating something out of their comfort zone.
Taking inspiration from a certain Swedish ready-to-assemble furniture company, we created an instruction booklet, that was sent with the noodles that sat on custom-made samurai sword stands.
“Quit, don’t quit... Noodles, don’t noodles... You are too concerned about what was and what will be. There is a saying: yesterday is history, tomorrow is a mystery, but today is a gift. That is why it is called the present.””
Behind The Scenes
Screengrabs
Credits (mostly for our Mothers to read)...
Producer/Director: Marcus Bird
Producer: Amy Kewell
Head of Production: Hélène Menardi
DP: Simeon Geyer
AC: Anthony Gibbes
Sound Recordist: Micheal Ademilua
Editor: Marcus Bird
VFX: Joakim Tonnberg
Talent:
Rebecca : Zara Hunter
Louie: Jeff Stevens
Judy : Ashleigh Cole
Mandy: Jenna Kerns
Mandy’s Boss: Matt Cox
Big Tony: Mark Middleton
BG:Cerys Rogers
BG: Alex Puttock
Car Saleswoman: Tehilla Hinds
Customer #1: Paru Rabadia
Customer #2: Ashleigh Dowsett
Louie’s brother: Joey Moore
Concept by The Birdhouse Studio
Special Thanks (we love you)...
Thanks: Southpaw Communications, Sphere Digital Recruitment, Mark Lilly, Kewell Converters, Bruce Holder, BT, Cisco, Meraki, Neil Latter and all at Purple Group.
Agency: Purple Group
Client Company: BT Cisco Meraki