Beyond The Deal
BTD - ASAP BioPharma
“Birdhouse gave us confidence that they would take the time to understand us: our business, our culture, and how we were wanting to differentiate.
[Birdhouse] satisfied the brief on all fronts. Well-priced, high quality, easy to work with – what else would you want?”
Beyond The Deal (BTD) came to us for a TVC that could also be used as promo film for their upcoming ASAP BioPharma virtual conference, which would play between each keynote speaker.
BTD like to do things differently and stand out from the crowd, so whilst their competitors ads focused on telling their own story, we proposed a series of client testimonials that would be told from the horses mouth.
With a tight turn-around, between client availability and Covid-19 restrictions, we sourced actors to play the clients parts and deliver the lines in character. The concept was agreed, actors sourced, shot, edited and delivered all within two weeks.
As a bonus, we were able to get our hands on the brand new (and at the time, unreleased) Blackmagic URSA Mini Pro 12K Super 35 Digital Film Camera. That’s quite the mouthful, but the key phrase there being 12K. Whilst we delivered the final files in 4K, the ability to shoot up to 12K (12,288 x 6480) on a project like this, is unprecedented.
Shot during CV-19, with all government and industry protocols strictly adhered to.
Behind The Scenes
Screengrabs
Credits (mostly for our Mothers to read)...
Producer/Director: Marcus Bird
Head of Production: Hélène Menardi
Producer: Jessica Moore
DP: Joseph Edwards
Gaffer: Mark Brennon
Sound Recordist: João Valle
Talent: Sarah Lockett, Bernardo La Rocque, Mike Capozzola, Alastair G Cumming.
Concept by The Birdhouse Studio
Special Thanks (we love you)...
Thanks: Carlos, David, Diana and all of the team at BTD.
Client Company: Beyond The Deal (BTD)