Bonnier Group

Bonnier Group is a privately held Swedish media group of 175 companies operating across 15 countries. Google News Initiative partnered with Bonnier News and a selection of its daughter brands.

We worked with Redwood BBDO to cut a film of Lina Hallmer, CTO at Bonnier News, explaining how Sweden’s largest media group, Bonnier News, unlocked audience potential to boost multiple subscriptions by 52% – with support from Google News Initiative.

View the full case study here: https://goo.gle/3TLa2VT