Google News Initiative

The Google News Initiative works side-by-side with publishers and journalists to build a more sustainable, diverse and innovative news ecosystem.

Working with Redwood BBDO, we provided post production for the GNI campaign, to combat misinformation through education initiatives. Nico Wilfer, Chief Product Officer at German publisher Frankfurter Allgemeine Zeitung, explains how these programs help young people understand the difference between quality journalism and fake news.