WowBooks - Personalised Print for Publishers
“I found the team at Birdhouse highly creative, passionate and committed. They worked tirelessly on our video and were responsive and supportive throughout the production process. We are absolutely delighted with the end result and I wouldn’t hesitate to use Birdhouse again.”
The challenge was to make an emotive corporate video aimed at a global audience, whilst ensuring it had relevance and context to a B2B audience. Our solution was to show the end benefits of the product in the consumers hands, whilst a WowBooks employee tells the story, and shows behind-the-scenes in the factory, highlighting the business benefits of WowBooks.
To make the most of the promo film, it has also been used as part of a highly innovative DM pack. A personalised book with the recipients name has been sent out to senior decision makers in consumer publishing, containing a sound chip. When you open the pack, our film plays.
Producer/Director: Marcus Bird
Head of Production: Helene Menardi
Editor: Marcus Bird
BTS Stills: Helene Menardi/Sarah Butterworth
Thanks: Natalie Sharp, James Butterworth, James Butterworth, Andrew Balcombe, Katie Balcombe, Ben Wood.
Client Company: Sharp Thinking